Chances are that you are reading this through your phone. Everybody got a digital companion everywhere, every time. That is basically because so much can be done by these smartphones. With one, you feel safe as every task in the office or at home can be managed via your phone. Communication is also there with you to all parts of the world. That is where technology has brought us. But are online businesses targeting mobile traffic as they should? That matters with which site we are talking about. Some have discovered the potential in mobile traffic and are maximizing on it. Others are however still lagging behind. Perhaps, below discussed insights may help them join their counterparts and compete effectively. Learn some benefits of having websites mobile-optimized here.
- Smartphone users are not executives
The point is, everybody got a smartphone. The time has passed when those who owned smartphones used to be regarded as superior. With smartphone brands increasing, prices have become affordable so that everybody has got the potential to grab one piece of the amazing technology. The numbers show that most of the internet users are using their mobile phones more than their desktops. The trend in these statistics show that the numbers are only expected to increase. What if your site is mobile optimized? It means more clients now and in the coming days. Absolutely nothing to lose.
- Who buy more online?
When desktop users are compared to mobile users, the two are not anywhere close in terms of who buys more online. You don’t need a desktop computer to make an order for deliveries. While at home, it makes no sense to go for a cyber café while you have a means of access right there. With that said, you can see how mistaken you are if you are still using the traditional desktop optimized site. Targeting both traffics is likely to double up your traffic.
- No depending on desktops entirely
Well, in office business, the desktops have it. However, mobile gadgets are slowly crawling in. ask one of the office guys and they will tell you that they switch screens. Instead of using their desktops every step of the way, they engage their smartphones at one stage. It will be disappointing to find you nowhere or appearing in unfriendly formats when they log in. many also do basic searches on the phone and then use their desktops for enlarged views. If you are not on the phone first, there is no way you will be on the desktop. Hope you got that right.
- Search engines are in for responsiveness
Search engines determine whether your site is number one or last on search results. Giving them the best however earns you undisputed repute. One way to do that is by mixing your responsiveness. Including the mobile traffic will give search engines a different view of you and some extra marks. That will mean even better performance in google rankings.
Even with such and more benefits, mobile adverts are still not being utilized fully. But now you know. Start working harder on mobile websites to get to your destiny faster.